Product leader — enterprise marketing technology & data platforms
15+ years turning ambiguous business goals into data-driven products — from Customer Data Platforms and attribution to the roadmaps and teams that ship them.
I'm a product leader with 15+ years in healthcare marketing technology, most recently as Director of MarTech Product at Providence. I specialize in owning enterprise data and marketing platforms end to end — setting the vision and roadmap, partnering closely with engineering and analytics, and translating messy business needs into products people actually adopt. I'm a Certified Scrum Product Owner, and I care about clear metrics, honest tradeoffs, and building teams that ship. I'm currently exploring Senior Product Manager, Product Owner, and Program Manager roles — remote or in the Seattle area.
Problem: Providence relied on a closed, proprietary Healthgrades CRM with no campaign-level visibility.
What I did: Led requirements and use-case definition for the RedPoint CDP launch across email, SMS, and direct mail; grew it beyond MVP with new integrations.
Impact: Gave marketing and analytics teams direct, campaign-level data for the first time, powering hundreds of campaigns a year.
Problem: No unified way to attribute performance across channels.
What I did: Built "Lamplighter," an in-house tool for UTM-tagged URLs and phone logging; led the switch to Invoca for call tracking with real-time Dynamic Number Insertion.
Impact: Granular attribution across 150+ campaigns spanning email, SMS, direct mail, social, and paid search — lower cost per campaign, better spend decisions.
Problem: A brand-new MarTech team with no process to build on.
What I did: Introduced Agile from the ground up — sprint cadences, documentation, stakeholder communication — and grew the team to five (product owners, a TPM, a scrum master).
Impact: Sustained delivery quality through scale-up; drove adoption of new platform capabilities across analytics, marketing, and automation teams.
Vision & roadmap, backlog ownership, discovery & requirements, KPIs
Customer Data Platforms (RedPoint), marketing automation, attribution, data governance & identity resolution
Google Analytics 360, Tealium, campaign measurement
Agile / Scrum (CSPO), cross-functional leadership, AI-assisted workflows (Copilot, Claude)
Open to Senior Product Manager, Product Owner, and Program Manager roles — remote or Seattle-based.